Your email workflow is not almost working, it is slowing you down

If you keep fixing emails, the workflow is probably broken

Teams spend hours tweaking links, adjusting spacing, and rewriting code when the real issue is that the process has no structure. If someone cannot reliably go from approved design to final email without rebuilding it, no amount of editing will solve that.

Workflow matters. Every step needs a purpose. Every action needs to get you closer to sending, not starting over.

It is not the platform. It is the process

Mailchimp is stable. Klaviyo is powerful. ESPs are fine. The work still feels chaotic because the system forces everyone to repeat the same steps again and again.

This is why so many teams end up with templates full of hacks and patches. They are solving problems the tools created in the first place.

People did not sign up to battle HTML tables. They came to ship campaigns.

Email production is not decoration

A lot of emails look okay. That does not mean they are easy to make. Good production is not about adding visual polish at the end. It is about keeping the original design intact from the beginning.

Production is not the last step. It is the moment where everything either comes together or falls apart.

Stop tweaking layouts. Ask better questions

If you are spending more time fixing spacing than understanding why layouts break, that is the real issue.

Ask yourself:

• Why are we rebuilding approved designs

• Why are visuals getting lost in translation

• Why do layouts keep breaking in different inboxes

• Why does sending always feel last minute

• Why are talented people stuck doing repetitive work

If the answer is "that is just how email works," that is not an answer.

Final thought

You do not need more edits. You need a better system. A workflow that respects the work your team already did and makes it easy to send without rebuilding.

If your email process does not work, stop patching it. Start improving it.